Le Salon: An “Apartmentique” For Modern, Fashion-Loving Bohos

by Ling ling Goh

Opened last August by veteran designer Goh Ling Ling along Chip Bee Gardens (#02-78, 43 Jalan Merah Saga), it’s – as Goh calls it – an “apartmentique”: a boutique-meets-apartment. Inside the homely space is a variety of eclectic brands that would appeal to the modern, fashion-loving boho: accessories specialist Dark Horse Vintage, contemporary jewellery label Alexandra Alberta, candle maker A Dose of Something Good and, of course, Goh’s own eponymous bag label. (PS: Fans of Wu can expect an eco-friendly line – which debuts later this year – made from plant-based materials that retain her simple yet sophisticated aesthetic.)

An out-of-the-box location

“(Wouldn’t it be great to have) an offering of different lifestyle products and underground brands spread out across different parts of Singapore? We need to see more stores taking the risk of setting up at an (unexpected) address and creating interesting environments (that excite) shoppers.”